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Why film? Stories stay in your mind and move the world. We believe that messages and stories cannot be trans­por­ted and told better than through the medium of film. Moving pictures are the medium of our time. Videos speak to the heart and are usually perceived more readily than a text or a picture. Nothing will emphasize the message you want to send to your target group more than a well-produced video. That’s why we’re pas­sio­na­te about the idea of moving images.
We will be happy to introduce you to various creative imple­men­ta­ti­on options and work with you to find the ideal idea for your film.

Every company com­mu­ni­ca­tes to the outside world. Let us tell your story and relate your message best with an image film that resonates with the exact target audience you want to reach. To com­mu­ni­ca­te to the outside world, we often recommend image, product or corporate films that tell a story that makes an impact and appeals to people emo­tio­nal­ly.

Play Video about DeineMaschine
CORPORATE FILM

Deine Maschine

In 2022, we developed a corporate film together with the company “DeineMaschine”. The company did not have a video presence yet and wanted to highlight their still young company in a film. We then filmed in the Netherlands and Germany, let customers and employees have their say and high­ligh­ted the inner core of the company.

DATE:2022

CLIENT:DeineMaschine

INDUSTRY:

Mechanical engineering
 
WHAT IS AN IMAGE FILM?

An image film could also be called a corporate film or a product film. You can produce a film to enhance your image. In the same way, you can also develop a corporate film to present the company as a whole. Products that the company or the company itself produces can be also shown and explained in the video. Nothing works better here than live images.

HOW TO PROCEED

An image film always consists of the deve­lo­p­ment of the story, the pro­duc­tion and the post pro­duc­tion. The story is the beginning. We develop this together with you and highlight what is important to your company. Then the pro­duc­tion of the videos follows. We always involve you in this process. After the pro­duc­tion, the film is edited for optimal depiction.

WHAT DOES A GOOD IMAGE FILM COST?

The costs for a good image film start at 10,000 Euros.

WHAT DO YOU NEED FOR A GOOD IMAGE FILM?

Above all, a good image film needs a good story. Nothing is worse than simply passing on boring infor­ma­ti­on. We want to tell stories that inspire people and make them think. It is better to illus­tra­te why a company exists than to just talk about what the company does.

Corporate identity deter­mi­nes the com­mu­ni­ca­ti­on of a company, both extern­al­ly and intern­al­ly.

Whether you like it or not. Above all, the corporate identity must be com­mu­ni­ca­ted intern­al­ly. The employees of your company auto­ma­ti­cal­ly create a good impact if they feel involved and app­re­cia­ted. For this, the cla­ri­fi­ca­ti­on of your own corporate identity is extremely valuable, which we are happy to figure out with you. We also help you to effec­tively com­mu­ni­ca­te the developed corporate identity intern­al­ly, i.e., to your employees. Good com­mu­ni­ca­ti­on starts on the inside — the flame burning inside can warm the outside.

­Films­ are irre­placeable for internal com­mu­ni­ca­ti­on in a company. We show you how to convey your message to your employees to motivate them and streng­then the team spirit.

Play Video about Aqseptence Group Visionsfilm
CORPORATE IDENTITY

Aqseptence Group

For the Aqseptence Group, we have been in the process of revising and opti­mi­zing the entire internal and external com­mu­ni­ca­ti­on since 2021. First, we worked with the group to develop a slogan that resonated with all employees across their seven brands and generated buzzing enthu­si­asm. We also developed a vision and mission statement and high­ligh­ted the company’s core values. We produced a video of the group’s vision which was shown to all employees at a global online event. The video, creating enthu­si­asm as well as moti­va­ti­on among the employees, was acatalyst for a new beginning. It was produced in English and German, where the German version is narrated by the well-known voice actor Reiner Schöne, whose voice can also be heard in several Transformer movies.

DATE:2021

CLIENT:Aqseptence Group

INDUSTRY:

Water Technology
 
GETTING STARTED

We first look at the current vision of the company. If this already exists, we make any adjus­t­ments necessary. The same applies to the values. As values are dynamic, they sometimes do not quite match the essence and expe­ri­ence of a company. This is where we are expe­ri­en­ced to look at the company in depth. To do this, we like to hold a workshop or have several meetings and get to the core. Only then do we start thinking in terms of media. Since we want to tell and com­mu­ni­ca­te ever­y­thing with emotions, we usually create films and videos to reach the target group effec­tively.

WHAT FORMS THE IDENTITY?

Identity means the values and the moti­va­ti­on of your company. Every company has a drive, a “why”. This is usually where the strongest heartbeat and dedi­ca­ti­on of a company can be found. The story of this must be shown, both intern­al­ly and extern­al­ly. To this end, we produce image films, for example, which show the inner core of the company. It´s identity is also about the values that distin­gu­ish your company. What is important to you and where do you see this in everyday life? In the same way, it is also about the internal and external com­mu­ni­ca­ti­on of this heartbeat. But it’s not just passing on this passion, but also general infor­ma­ti­on that needs to be com­mu­ni­ca­ted within the group. Some employees want to know what the lea­der­ship is planning for the future. We have already filmed videos of the CEO or senior manage­ment of companies to pass on important infor­ma­ti­on to the company for this purpose. In the same way, this also includes event or live streams that are all about what makes up the inside of a company. Everything can be told much easier and more effec­tively with film and video.

WHAT IS A VISION?

A vision can be a sentence that briefly and suc­cinct­ly describes what the goals are in the next few years and how these goals are already initiated today. Every goal needs certain steps to be taken in order to achieve it. A vision also describes an idea of what one wants to achieve in the future. It is the inner drive of a person or a company. Nothing tells such a vision with more feeling than a film.

WHAT EXACTLY DO YOU MEAN BY ‘VALUES’?

Values influence our actions. Values are cor­ner­sto­nes that provide a framework for our actions. Some examples of values are as follows: sus­taina­bi­li­ty, gratitude, app­re­cia­ti­on, gene­ro­si­ty, diversity, equality, justice, encou­ra­ge­ment, unleas­hing potential etc. People decide to enter into a rela­ti­onship, a fri­end­ship, or a business rela­ti­onship, based on their own values. This applies not only to people, but also to companies. Thus, you make decisions every day based on this. These values should also be lived and made visible in the company. A film is an excellent way to represent and emphasize them to the outside world.

WHAT IF MY EMPLOYEES DON’T WATCH VIDEOS?

That still happens today! Companies with mostly older employees cannot easily dis­se­mi­na­te infor­ma­ti­on intern­al­ly in digital format and may have to rely on a different approach. Here we have the option of making use of brochures or flyers. In this case we also have the right partners on hand. We always think holi­sti­cal­ly with our com­mu­ni­ca­ti­on strategy and stay creative, like using the option to broadcast the finished film on a screen at a company party and viewing it as a shared expe­ri­ence. The film should also find its place on the company homepage and can be viewed there, or on YouTube, at any time and forwarded to inte­res­ted parties via a link.

Professional employer branding enables you to build an attrac­ti­ve employer brand. Right now, nothing is more in demand than suitable spe­cia­lists. We know how to set up suc­cessful recrui­ting campaigns and produce the cor­re­spon­ding videos so that the right people apply.

Good employer branding also includes your own employees. The flame burning within can warm the outside. That’s why moti­vat­ing your own and existing employees is just as important as a recruit­ment campaign. They are the company’s flagship and the best adver­ti­sing ambassa­dors a company could wish for. Let us show you how to com­mu­ni­ca­te so that your employees are motivated and feel included by their own company.

Play Video about Employer Branding Hundhausen
Recruiting-Film

THE FAREWELL

The company Hundhausen approa­ched us and wanted a recruit­ment campaign for the year 2022. Our idea was to tell life stories of the employees. The campaign “Experience Hundhausen” was born. At the beginning of the video series, we wanted to portray someone who had been working at the company for a long time.

We worked with an employee who had his last working day at the Hundhausen company and followed this day on camera, asking him questions about his time at Hundhausen. The employee wanted to quit at the beginning of his career at the company but stayed with Hundhausen until he retired. We agreed that this story would be an authentic and emotional one. Who better to talk about a company than someone who first doubted, and then stayed for years? What kept him at Hundhausen for so long?

DATE:2022

CLIENT:Hundhausen Bauunternehmung GmbH

INDUSTRY:

Construction Company
 
 
WHERE DO YOU START WITH EMPLOYER BRANDING?

Employer branding describes all the measures your company can take to streng­then its own brand. In this way, it presents you to potential appli­cants as a suitable and attrac­ti­ve employer. To develop the right campaign, your target groups must be clear. We inves­ti­ga­te this at the beginning of our work with you as our client. In the same way, we want to clarify your expec­ta­ti­ons. We do this through a joint workshop. Then we develop the right messages via the appro­pria­te channels to reach the desired target group. We also develop a strategy to achieve the goals that we have set together.

WHAT IS IMPORTANT IN COMMUNICATION FOR RECRUITING?

Again, we come back to the core strength of our team. Nothing works better than authen­ti­cal­ly-filmed stories. Nothing is more frus­t­ra­ting than receiving many appli­ca­ti­ons where the appli­cants have the wrong idea about your company. Therefore, videos should be authentic so that appli­cants know right away what they are getting into. Critical aspects are important too. In the same way, it is important to say which appli­cants you do not want when com­mu­ni­ca­ting. This reduces the number of unneces­sa­ry job inter­views.

HOW SHOULD EMPLOYEE VIDEOS BE FILMED?

Employee videos should be made with authen­ti­ci­ty and feeling. They should follow a story in which potential employees could imagine them­sel­ves. They should express the heart and enthu­si­asm of the company. Ideally, they should be filmed in an exciting and enter­tai­ning way. The length does not matter. The content just has to carry itself.

Good corporate com­mu­ni­ca­ti­on starts when the moti­va­ti­on of a company is made clear. That’s why we like to start at exactly this point with our customers. Why does your company exist? What is the inner drive, the enthu­si­asm? Where is the heartbeat, what is the clear vision? What are the core values of your company?

If we under­stand “why”, messages and stories can be produced and trans­por­ted much more effec­tively in corporate com­mu­ni­ca­ti­ons. Regardless of whether you want to com­mu­ni­ca­te intern­al­ly or extern­al­ly.

If you have not for­mu­la­ted a clear vision or “why” in this process yet, we will be happy to support you with this. If a vision already exists, we would love to get to know and under­stand it. Once we know the vision, the mission, as well as the values of a company, we produce targeted messages for the appro­pria­te audience via the right channels so that they can achieve maximum impact.

WHERE DO WE START?

At the beginning of every part­ner­ship, we make sure we are a good match. Then we usually visit you on site so you can get to know us: Who we are and what we do. Together we find out what the company truly needs and where we can start with our services. We help with both external and internal com­mu­ni­ca­ti­on. We have expe­ri­ence in both areas and have suc­cessful­ly imple­men­ted projects and com­mu­ni­ca­ti­on stra­te­gies.

WHAT DOES E‑PRODUCTIONS OFFER?

A key building block we offer is a workshop with your company’s manage­ment level to find out the common heartbeat. In this workshop, we develop the vision, mission, and asso­cia­ted values together with you. Often this step is indis­pensable, as it clarifies the heart and drive of the company. Some companies have already developed this approach. Then we look to see if there are any adjus­t­ments needed.

If a vision, mission, and asso­cia­ted values already exist, we offer internal (and external) com­mu­ni­ca­ti­on services. Internally, it is most often about clearly passing on infor­ma­ti­on within the company, or about employee moti­va­ti­on. Companies often look for good ways to com­mu­ni­ca­te intern­al­ly. Here, videos by managers espe­ci­al­ly (for example CEO messages), as well as company events, are a very important part.

ARE THERE ‘ADVICE-ONLY’ PACKAGES?

We offer that as well. For some of our customers we are simply con­sul­tants and do not act as an executing agency. Here we want to offer you the necessary fle­xi­bi­li­ty. We are very happy to advise and want to think along with you and stra­te­gi­cal­ly move your company forward. For example, we can meet with your CEO or a small group of employees/leaders, arrange a Zoom call, or offer a half-day or full-day seminar on site. You can also book our CEO as a keynote speaker to bring new ideas and visions to your company with a moti­va­tio­nal seminar.



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