Why film? Stories stay in your mind and move the world. We believe that messages and stories cannot be transported and told better than through the medium of film. Moving pictures are the medium of our time. Videos speak to the heart and are usually perceived more readily than a text or a picture. Nothing will emphasize the message you want to send to your target group more than a well-produced video. That’s why we’re passionate about the idea of moving images.
We will be happy to introduce you to various creative implementation options and work with you to find the ideal idea for your film.
Every company communicates to the outside world. Let us tell your story and relate your message best with an image film that resonates with the exact target audience you want to reach. To communicate to the outside world, we often recommend image, product or corporate films that tell a story that makes an impact and appeals to people emotionally.
CORPORATE FILM
Deine Maschine
In 2022, we developed a corporate film together with the company “DeineMaschine”. The company did not have a video presence yet and wanted to highlight their still young company in a film. We then filmed in the Netherlands and Germany, let customers and employees have their say and highlighted the inner core of the company.
DATE:2022
CLIENT:DeineMaschine
INDUSTRY:
Mechanical engineering
WHAT IS AN IMAGE FILM?
An image film could also be called a corporate film or a product film. You can produce a film to enhance your image. In the same way, you can also develop a corporate film to present the company as a whole. Products that the company or the company itself produces can be also shown and explained in the video. Nothing works better here than live images.
HOW TO PROCEED
An image film always consists of the development of the story, the production and the post production. The story is the beginning. We develop this together with you and highlight what is important to your company. Then the production of the videos follows. We always involve you in this process. After the production, the film is edited for optimal depiction.
WHAT DOES A GOOD IMAGE FILM COST?
The costs for a good image film start at 10,000 Euros.
WHAT DO YOU NEED FOR A GOOD IMAGE FILM?
Above all, a good image film needs a good story. Nothing is worse than simply passing on boring information. We want to tell stories that inspire people and make them think. It is better to illustrate why a company exists than to just talk about what the company does.
Corporate identity determines the communication of a company, both externally and internally.
Whether you like it or not. Above all, the corporate identity must be communicated internally. The employees of your company automatically create a good impact if they feel involved and appreciated. For this, the clarification of your own corporate identity is extremely valuable, which we are happy to figure out with you. We also help you to effectively communicate the developed corporate identity internally, i.e., to your employees. Good communication starts on the inside — the flame burning inside can warm the outside.
Films are irreplaceable for internal communication in a company. We show you how to convey your message to your employees to motivate them and strengthen the team spirit.
CORPORATE IDENTITY
Aqseptence Group
For the Aqseptence Group, we have been in the process of revising and optimizing the entire internal and external communication since 2021. First, we worked with the group to develop a slogan that resonated with all employees across their seven brands and generated buzzing enthusiasm. We also developed a vision and mission statement and highlighted the company’s core values. We produced a video of the group’s vision which was shown to all employees at a global online event. The video, creating enthusiasm as well as motivation among the employees, was acatalyst for a new beginning. It was produced in English and German, where the German version is narrated by the well-known voice actor Reiner Schöne, whose voice can also be heard in several Transformer movies.
DATE:2021
CLIENT:Aqseptence Group
INDUSTRY:
Water Technology
GETTING STARTED
We first look at the current vision of the company. If this already exists, we make any adjustments necessary. The same applies to the values. As values are dynamic, they sometimes do not quite match the essence and experience of a company. This is where we are experienced to look at the company in depth. To do this, we like to hold a workshop or have several meetings and get to the core. Only then do we start thinking in terms of media. Since we want to tell and communicate everything with emotions, we usually create films and videos to reach the target group effectively.
WHAT FORMS THE IDENTITY?
Identity means the values and the motivation of your company. Every company has a drive, a “why”. This is usually where the strongest heartbeat and dedication of a company can be found. The story of this must be shown, both internally and externally. To this end, we produce image films, for example, which show the inner core of the company. It´s identity is also about the values that distinguish your company. What is important to you and where do you see this in everyday life? In the same way, it is also about the internal and external communication of this heartbeat. But it’s not just passing on this passion, but also general information that needs to be communicated within the group. Some employees want to know what the leadership is planning for the future. We have already filmed videos of the CEO or senior management of companies to pass on important information to the company for this purpose. In the same way, this also includes event or live streams that are all about what makes up the inside of a company. Everything can be told much easier and more effectively with film and video.
WHAT IS A VISION?
A vision can be a sentence that briefly and succinctly describes what the goals are in the next few years and how these goals are already initiated today. Every goal needs certain steps to be taken in order to achieve it. A vision also describes an idea of what one wants to achieve in the future. It is the inner drive of a person or a company. Nothing tells such a vision with more feeling than a film.
WHAT EXACTLY DO YOU MEAN BY ‘VALUES’?
Values influence our actions. Values are cornerstones that provide a framework for our actions. Some examples of values are as follows: sustainability, gratitude, appreciation, generosity, diversity, equality, justice, encouragement, unleashing potential etc. People decide to enter into a relationship, a friendship, or a business relationship, based on their own values. This applies not only to people, but also to companies. Thus, you make decisions every day based on this. These values should also be lived and made visible in the company. A film is an excellent way to represent and emphasize them to the outside world.
WHAT IF MY EMPLOYEES DON’T WATCH VIDEOS?
That still happens today! Companies with mostly older employees cannot easily disseminate information internally in digital format and may have to rely on a different approach. Here we have the option of making use of brochures or flyers. In this case we also have the right partners on hand. We always think holistically with our communication strategy and stay creative, like using the option to broadcast the finished film on a screen at a company party and viewing it as a shared experience. The film should also find its place on the company homepage and can be viewed there, or on YouTube, at any time and forwarded to interested parties via a link.
Professional employer branding enables you to build an attractive employer brand. Right now, nothing is more in demand than suitable specialists. We know how to set up successful recruiting campaigns and produce the corresponding videos so that the right people apply.
Good employer branding also includes your own employees. The flame burning within can warm the outside. That’s why motivating your own and existing employees is just as important as a recruitment campaign. They are the company’s flagship and the best advertising ambassadors a company could wish for. Let us show you how to communicate so that your employees are motivated and feel included by their own company.
Recruiting-Film
THE FAREWELL
The company Hundhausen approached us and wanted a recruitment campaign for the year 2022. Our idea was to tell life stories of the employees. The campaign “Experience Hundhausen” was born. At the beginning of the video series, we wanted to portray someone who had been working at the company for a long time.
We worked with an employee who had his last working day at the Hundhausen company and followed this day on camera, asking him questions about his time at Hundhausen. The employee wanted to quit at the beginning of his career at the company but stayed with Hundhausen until he retired. We agreed that this story would be an authentic and emotional one. Who better to talk about a company than someone who first doubted, and then stayed for years? What kept him at Hundhausen for so long?
DATE:2022
CLIENT:Hundhausen Bauunternehmung GmbH
INDUSTRY:
Construction Company
WHERE DO YOU START WITH EMPLOYER BRANDING?
Employer branding describes all the measures your company can take to strengthen its own brand. In this way, it presents you to potential applicants as a suitable and attractive employer. To develop the right campaign, your target groups must be clear. We investigate this at the beginning of our work with you as our client. In the same way, we want to clarify your expectations. We do this through a joint workshop. Then we develop the right messages via the appropriate channels to reach the desired target group. We also develop a strategy to achieve the goals that we have set together.
WHAT IS IMPORTANT IN COMMUNICATION FOR RECRUITING?
Again, we come back to the core strength of our team. Nothing works better than authentically-filmed stories. Nothing is more frustrating than receiving many applications where the applicants have the wrong idea about your company. Therefore, videos should be authentic so that applicants know right away what they are getting into. Critical aspects are important too. In the same way, it is important to say which applicants you do not want when communicating. This reduces the number of unnecessary job interviews.
HOW SHOULD EMPLOYEE VIDEOS BE FILMED?
Employee videos should be made with authenticity and feeling. They should follow a story in which potential employees could imagine themselves. They should express the heart and enthusiasm of the company. Ideally, they should be filmed in an exciting and entertaining way. The length does not matter. The content just has to carry itself.
Good corporate communication starts when the motivation of a company is made clear. That’s why we like to start at exactly this point with our customers. Why does your company exist? What is the inner drive, the enthusiasm? Where is the heartbeat, what is the clear vision? What are the core values of your company?
If we understand “why”, messages and stories can be produced and transported much more effectively in corporate communications. Regardless of whether you want to communicate internally or externally.
If you have not formulated a clear vision or “why” in this process yet, we will be happy to support you with this. If a vision already exists, we would love to get to know and understand it. Once we know the vision, the mission, as well as the values of a company, we produce targeted messages for the appropriate audience via the right channels so that they can achieve maximum impact.
WHERE DO WE START?
At the beginning of every partnership, we make sure we are a good match. Then we usually visit you on site so you can get to know us: Who we are and what we do. Together we find out what the company truly needs and where we can start with our services. We help with both external and internal communication. We have experience in both areas and have successfully implemented projects and communication strategies.
WHAT DOES E‑PRODUCTIONS OFFER?
A key building block we offer is a workshop with your company’s management level to find out the common heartbeat. In this workshop, we develop the vision, mission, and associated values together with you. Often this step is indispensable, as it clarifies the heart and drive of the company. Some companies have already developed this approach. Then we look to see if there are any adjustments needed.
If a vision, mission, and associated values already exist, we offer internal (and external) communication services. Internally, it is most often about clearly passing on information within the company, or about employee motivation. Companies often look for good ways to communicate internally. Here, videos by managers especially (for example CEO messages), as well as company events, are a very important part.
ARE THERE ‘ADVICE-ONLY’ PACKAGES?
We offer that as well. For some of our customers we are simply consultants and do not act as an executing agency. Here we want to offer you the necessary flexibility. We are very happy to advise and want to think along with you and strategically move your company forward. For example, we can meet with your CEO or a small group of employees/leaders, arrange a Zoom call, or offer a half-day or full-day seminar on site. You can also book our CEO as a keynote speaker to bring new ideas and visions to your company with a motivational seminar.
