social media campaign

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SOCIAL MEDIA CAMPAIGN

A social media campaign is a tool with a lot of potential for visibility and reach. And ­videos and ­films­ are particularly ­suitable­ here. It has ­been proven that ­videos­ are ­clicked on and ­viewed ­more ­than pure ­images or ­texts. This is true ­for ­all ­platforms in the ­social ­media ­space. Whether you ­want to­ communicate ­via ­Instagram, ­YouTube­, Facebook, TikTok or LinkedIn — we ­can ­produce the right campaign for ­all ­platforms.

Through ­our ­network, ­we ­also­ have ­access to ­influencers to ­increase the reach of the videos produced.  In addition, there is the possibility to design ­targeted social media strategies to achieve the desired goals.

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SOCIAL MEDIA CAMPAIGN

STAR CUISINE INFORMS

­In 2020, we ­developed ­a ­social media campaign for KNAPPSCHAFT ­and ­its prevention project —”Sterneküche ­macht ­Schule”.­ The goal was to produce a video series that works for a young generation.

The client wanted to use the video series to show children and young people how to cook healthy, yet tasty food. The star chef, Stefan Marquard, created various dishes with the children. To support the reach of the videos, we brought the ­influencer, ­Sally, and Studio71 on board.

DATE:2020
CLEINT:KNAPPSCHAFT
INDUSTRY:Health Insurance Company
 
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FAQ

WHAT ARE SOCIAL MEDIA CAMPAIGNS?

­Social ­media campaigns are rolled out ­on social media. They consist of ­short ­video snippets, or photo and/or video series­. ­The sky is the limit here­. ­Videos in ­social ­media campaigns follow a recurring rhythm and ­thus ingrain ­themselves into the ­consumer­'s memory. ­However, it has been ­proven that ­videos ­usually ­get­ more clicks ­and ­have ­a ­greater ­reach ­than photos.

FOR WHICH PLATFORMS DO YOU PRODUCE CONTENT?

We ­produce ­content ­for ­every conceivable ­platform. ­This can be a ­YouTube series, but also a snippet series (short clips­) on ­Instagram. We ­also ­produce and ­develop content that ­has an ­impact for LinkedIn or ­Facebook.

DO YOU ALSO HELP WITH THE VIDEO DISTRIBUTION?

Through ­our network ­partners we have the potential to ­give the ­videos ­more reach­. ­Media budgets ­and ­other little tricks make it ­possible to ­reach ­target groups ­very well, but ­we have ­also ­managed to ­achieve a ­great ­organic reach as we have a ­very good ­command of ­the ­tools and tricks for ­the various platforms.

DO YOU KNOW INFLUENCERS WHO HELP SPREAD THE WORD?

Yes, ­we can ­deliver that, too. ­We ­have ­contacts to ­influencers ­from ­various ­industries, ­as well­ as relationships with ­influencer agencies­. ­Feel free to contact us, we will do our best when finding the right match for your ­business.

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