employer branding

LET US HELP YOU FIND YOUR SKILLED EMPLOYEES

Em­ploy­er Bran­ding

Professional employer branding enables you to build an attrac­ti­ve employer brand. Right now, nothing is more in demand than suitable spe­cia­lists. We know how to set up suc­cessful recrui­ting campaigns and produce the cor­re­spon­ding videos so that the right people apply.

Good employer branding also includes your own employees. The flame burning within can warm the outside. That’s why moti­vat­ing your own and existing employees is just as important as a recruit­ment campaign. They are the company’s flagship and the best adver­ti­sing ambassa­dors a company could wish for. Let us show you how to com­mu­ni­ca­te so that your employees are motivated and feel included by their own company.

Play Video about Employer Branding Hundhausen
Recruiting-Film

THE FAREWELL

The company Hundhausen approa­ched us and wanted a recruit­ment campaign for the year 2022. Our idea was to tell life stories of the employees. The campaign “Experience Hundhausen” was born. At the beginning of the video series, we wanted to portray someone who had been working at the company for a long time.

We worked with an employee who had his last working day at the Hundhausen company and followed this day on camera, asking him questions about his time at Hundhausen. The employee wanted to quit at the beginning of his career at the company but stayed with Hundhausen until he retired. We agreed that this story would be an authentic and emotional one. Who better to talk about a company than someone who first doubted, and then stayed for years? What kept him at Hundhausen for so long?

DATE:2022
CLIENT:Hundhausen Bauunternehmung GmbH
INDUSTRY:Construction Company
 
 
MORE INFORMATION

FAQ

WHERE DO YOU START WITH EMPLOYER BRANDING?
Employer branding describes all the measures your company can take to streng­then its own brand. In this way, it presents you to potential appli­cants as a suitable and attrac­ti­ve employer. To develop the right campaign, your target groups must be clear. We inves­ti­ga­te this at the beginning of our work with you as our client. In the same way, we want to clarify your expec­ta­ti­ons. We do this through a joint workshop. Then we develop the right messages via the appro­pria­te channels to reach the desired target group. We also develop a strategy to achieve the goals that we have set together.
WHAT IS IMPORTANT IN COMMUNICATION FOR RECRUITING?

Again, we come back to the core strength of our team. Nothing works better than authen­ti­cal­ly-filmed stories. Nothing is more frus­t­ra­ting than receiving many appli­ca­ti­ons where the appli­cants have the wrong idea about your company. Therefore, videos should be authentic so that appli­cants know right away what they are getting into. Critical aspects are important too. In the same way, it is important to say which appli­cants you do not want when com­mu­ni­ca­ting. This reduces the number of unneces­sa­ry job inter­views.

HOW SHOULD EMPLOYEE VIDEOS BE FILMED?
Employee videos should be made with authen­ti­ci­ty and feeling. They should follow a story in which potential employees could imagine them­sel­ves. They should express the heart and enthu­si­asm of the company. Ideally, they should be filmed in an exciting and enter­tai­ning way. The length does not matter. The content just has to carry itself.
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