LET US HELP YOU FIND YOUR SKILLED EMPLOYEES
Professional employer branding enables you to build an attractive employer brand. Right now, nothing is more in demand than suitable specialists. We know how to set up successful recruiting campaigns and produce the corresponding videos so that the right people apply.
Good employer branding also includes your own employees. The flame burning within can warm the outside. That’s why motivating your own and existing employees is just as important as a recruitment campaign. They are the company’s flagship and the best advertising ambassadors a company could wish for. Let us show you how to communicate so that your employees are motivated and feel included by their own company.
The company Hundhausen approached us and wanted a recruitment campaign for the year 2022. Our idea was to tell life stories of the employees. The campaign “Experience Hundhausen” was born. At the beginning of the video series, we wanted to portray someone who had been working at the company for a long time.
We worked with an employee who had his last working day at the Hundhausen company and followed this day on camera, asking him questions about his time at Hundhausen. The employee wanted to quit at the beginning of his career at the company but stayed with Hundhausen until he retired. We agreed that this story would be an authentic and emotional one. Who better to talk about a company than someone who first doubted, and then stayed for years? What kept him at Hundhausen for so long?
CLIENT:Hundhausen Bauunternehmung GmbH
WHERE DO YOU START WITH EMPLOYER BRANDING?
Employer branding describes all the measures your company can take to strengthen its own brand. In this way, it presents you to potential applicants as a suitable and attractive employer.
To develop the right campaign, your target groups must be clear. We investigate this at the beginning of our work with you as our client. In the same way, we want to clarify your expectations. We do this through a joint workshop. Then we develop the right messages via the appropriate channels to reach the desired target group. We also develop a strategy to achieve the goals that we have set together.
WHAT IS IMPORTANT IN COMMUNICATION FOR RECRUITING?
Again, we come back to the core strength of our team. Nothing works better than authentically filmed stories. Nothing is more frustrating than receiving many applications where the applicant have the wrong idea about your company. Therefore, videos should be authentic so that applicants know right away what they are getting into. Critical aspects are important too. In the same way, it is important to say which applicants you do not want when communicating. This reduces the number of unnecessary job interviews.
HOW SHOULD EMPLOYEE VIDEOS BE FILMED?
Employee videos should be made with authenticity and feeling. They should follow a story in which potential employees could imagine themselves. They should express the heart and enthusiasm of the company. Ideally, they should be filmed in an exciting and entertaining way. The length does not matter. The content just has to carry itself.