corporate identity

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CORPORATE IDENTITY

Corporate identity determines the communication of a ­company, both externally and ­internally.

Whether you like it or not. Above all, the corporate identity must be communicated internally. Because the employees of your company automatically create a good impact if they feel involved and appreciated. For this, the clarification of your own corporate identity is extremely valuable, which we are happy to figure out with you. We also help you to effectively communicate the developed corporate identity internally, i.e., to your employees. Good communication starts on the inside — the flame burning inside can warm the outside.

­Films­ are irreplaceable for ­internal ­communication in a ­company­. ­We ­show ­you how to ­convey ­your ­message to ­your ­employees ­to ­motivate­ them ­and ­strengthen ­the team spirit.

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CORPORATE IDENTITY

AQSEPTENCE GROUP

For the Aqseptence Group, we have been ­in the process of ­revising ­and ­optimizing the ­entire ­internal and ­external ­communication since 2021. ­First, ­we worked with the ­group to ­develop ­a slogan that ­resonated with ­all ­employees across their ­seven ­brands ­and ­generated ­buzzing enthusiasm. We ­also ­developed ­a ­vision and ­mission statement and ­highlighted the ­company­’s ­core values­. ­We ­produced ­a video of ­the ­group­’s vision which ­was­ shown to ­all ­employees at a ­global ­online event. ­The video, creating ­enthusiasm as well ­as ­motivation among the ­employees­, was an ­impulse for a new beginning. It was ­produced ­in ­English and German, where the ­German ­version is narrated ­by the well-known ­voice actor Reiner Schöne, whose voice can also be heard in ­several Transformer ­movies­.

DATE:2021
CLIENT:Aqseptence Group
INDUSTRY:Water Technology
 
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FAQ

GETTING STARTED

We ­first­ look at ­the ­current ­vision of the ­company. ­If this ­already ­exists, we ­make any adjustments ­necessary. The ­same ­applies to the ­values. ­As values are dynamic­, ­they ­sometimes do not quite match the ­essence and experience of ­a ­company. This is where we are ­experienced to ­look at the company in ­depth. ­To do this, we like to ­hold ­a ­workshop or ­have ­several ­meetings and get to the core. Only ­then do we start ­thinking ­in terms of ­media.
Since we ­want to ­tell and ­communicate ­everything with ­emotions­, ­we ­usually­ create ­films and ­videos to­ reach the target group ­effectively.

WHAT FORMS THE IDENTITY?

Identity means the ­values and the motivation of your­ company. ­Every ­company has ­a ­drive, a "why". This is ­usually­ where ­the strongest ­heartbeat ­and ­dedication of ­a ­company can be ­found. The ­story of ­this must be ­shown­, ­both ­internally and ­externally. ­To this end, ­we produce ­image films, for example, which ­show the ­inner core of the ­company. ­But ­identity is ­also about the ­values that ­distinguish ­your company­. ­What is ­important to you ­and where do you see this in ­everyday life? In the ­same way, it is ­also about the ­internal and ­external ­communication of ­this heartbeat­. ­But it's not just passing on this passion­, ­but also ­general ­information that ­needs to be ­communicated ­within the ­group. ­Some employees ­want to ­know what ­the ­leadership­ is ­planning for the future. We have ­already ­filmed videos of the CEO or ­senior management of ­­companies to ­pass on ­important ­information­ to the company­­ for this purpose. ­In the ­same way, this ­also includes event or live streams ­that are all about what makes up the inside of a ­company. ­Everything can be ­told ­much ­easier and ­more effectively with film and ­video.

WHAT IS A VISION?

A ­vision can be a sentence that briefly and succinctly ­describes what the ­goals ­are in the ­next few years and how ­these ­goals are ­already initiated ­today­. ­Every goal needs ­certain ­steps to be taken in order ­to ­achieve it­. ­A ­vision ­also describes an ­idea of what ­one ­wants to achieve in ­the ­future. ­It is the ­inner ­drive­ of ­a ­person or ­a ­company. Nothing ­tells such a ­vision with ­more feeling ­than a film.

WHAT EXACTLY DO YOU MEAN BY 'VALUES'?

­Values ­influence ­our ­actions. ­Values are cornerstones that ­provide ­a ­framework for our ­actions.­ Some ­examples of ­values are as ­follows: ­sustainability, gratitude, appreciation, generosity, diversity, equality, justice, encouragement, unleashing­ potential etc. ­People ­decide to enter into ­a ­relationship, a ­friendship, or a ­business relationship, ­based on their ­own values­. ­This ­applies not only to ­people, but also to ­companies. Thus, you make ­decisions­ every day based on this. ­These ­values ­should also be ­lived and ­made­ visible in ­the ­company­. A ­film is an ­excellent way­ to ­represent ­and ­emphasize them to ­the outside world.

WHAT IF MY EMPLOYEES DON'T WATCH VIDEOS?

That still happens today! Companies with mostly older employees cannot easily disseminate information internally in digital format and may have to rely on a different approach. Here we have the option of making use of brochures or flyers. In this case we also have the right partners on hand. We always think holistically with our communication strategy and stay creative, like using the option to broadcast the finished film on a screen at a company party and viewing it as a shared experience. The film should also find its place on the company homepage and can be viewed there, or on YouTube, at any time and forwarded to interested parties via a link.

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