SHAPING YOUR FUTURE WITH US
CORPORATE IDENTITY
Corporate identity determines the communication of a company, both externally and internally.
Whether you like it or not. Above all, the corporate identity must be communicated internally. Because the employees of your company automatically create a good impact if they feel involved and appreciated. For this, the clarification of your own corporate identity is extremely valuable, which we are happy to figure out with you. We also help you to effectively communicate the developed corporate identity internally, i.e., to your employees. Good communication starts on the inside — the flame burning inside can warm the outside.
Films are irreplaceable for internal communication in a company. We show you how to convey your message to your employees to motivate them and strengthen the team spirit.
CORPORATE IDENTITY
AQSEPTENCE GROUP
For the Aqseptence Group, we have been in the process of revising and optimizing the entire internal and external communication since 2021. First, we worked with the group to develop a slogan that resonated with all employees across their seven brands and generated buzzing enthusiasm. We also developed a vision and mission statement and highlighted the company’s core values. We produced a video of the group’s vision which was shown to all employees at a global online event. The video, creating enthusiasm as well as motivation among the employees, was an impulse for a new beginning. It was produced in English and German, where the German version is narrated by the well-known voice actor Reiner Schöne, whose voice can also be heard in several Transformer movies.
DATE:2021
CLIENT:Aqseptence Group
INDUSTRY:Water Technology
MORE INFORMATION
FAQ
GETTING STARTED
We first look at the current vision of the company. If this already exists, we make any adjustments necessary. The same applies to the values. As values are dynamic, they sometimes do not quite match the essence and experience of a company. This is where we are experienced to look at the company in depth. To do this, we like to hold a workshop or have several meetings and get to the core. Only then do we start thinking in terms of media.
Since we want to tell and communicate everything with emotions, we usually create films and videos to reach the target group effectively.
WHAT FORMS THE IDENTITY?
Identity means the values and the motivation of your company. Every company has a drive, a "why". This is usually where the strongest heartbeat and dedication of a company can be found. The story of this must be shown, both internally and externally. To this end, we produce image films, for example, which show the inner core of the company. But identity is also about the values that distinguish your company. What is important to you and where do you see this in everyday life? In the same way, it is also about the internal and external communication of this heartbeat. But it's not just passing on this passion, but also general information that needs to be communicated within the group. Some employees want to know what the leadership is planning for the future. We have already filmed videos of the CEO or senior management of companies to pass on important information to the company for this purpose. In the same way, this also includes event or live streams that are all about what makes up the inside of a company. Everything can be told much easier and more effectively with film and video.
WHAT IS A VISION?
A vision can be a sentence that briefly and succinctly describes what the goals are in the next few years and how these goals are already initiated today. Every goal needs certain steps to be taken in order to achieve it. A vision also describes an idea of what one wants to achieve in the future. It is the inner drive of a person or a company. Nothing tells such a vision with more feeling than a film.
WHAT EXACTLY DO YOU MEAN BY 'VALUES'?
Values influence our actions. Values are cornerstones that provide a framework for our actions. Some examples of values are as follows: sustainability, gratitude, appreciation, generosity, diversity, equality, justice, encouragement, unleashing potential etc. People decide to enter into a relationship, a friendship, or a business relationship, based on their own values. This applies not only to people, but also to companies. Thus, you make decisions every day based on this. These values should also be lived and made visible in the company. A film is an excellent way to represent and emphasize them to the outside world.
WHAT IF MY EMPLOYEES DON'T WATCH VIDEOS?
That still happens today! Companies with mostly older employees cannot easily disseminate information internally in digital format and may have to rely on a different approach. Here we have the option of making use of brochures or flyers. In this case we also have the right partners on hand. We always think holistically with our communication strategy and stay creative, like using the option to broadcast the finished film on a screen at a company party and viewing it as a shared experience. The film should also find its place on the company homepage and can be viewed there, or on YouTube, at any time and forwarded to interested parties via a link.
